Fearless means being Media-Neutral

The Spike DDB approach to media is to create a link between the consumer and the message that is fearless. That means being Media Neutral—finding the right media for the right message at the right time. And not being afraid to act quickly to take advantage of obvious opportunity. We do this by understanding that it is about more than targeting a demographic; its about getting into the hearts and minds of consumers and establishing a deeper connection based on what motivates them. Then, we strive to achieve a balance between traditional and non-traditional media that reaches and invites consumers to Co-create with the brand.

We specialize in planning and buying general AND multicultural media across all platforms. We focus on developing television integration and branded entertainment ideas designed to make the brand more relevant and in-touch.