Under Spike Lee’s leadership our mission is to increase client brand value by igniting passions in consumers through Fearless Ideas. We do this through Co-Create™ our creative development process to create engagement. Engagement is really how relevant advertising is to a consumer based on how motivated someone is to use specific media. Co-Creation redefines customer relationships to brand and experiences. Brand value is only co-created by customers when they truly engage with their brand, when customers are not afraid, but inspired to act.

Based on the premise that creativity is the greatest single resources available to business, Co-creativity is the springboard to Creative Business Solutions to unleash the hidden potential in brands. Our goal is to work collaboratively and productively with our clients. This process recognizes the role of the customer in co-creating brand value and connects with a brand’s existing values.

Using Spike’s innate ability to spot, evaluate and anticipate cultural trends, Spike DDB taps into the urban culture mindscape to create communications that doesn’t mimic or ride trends, but that actually participates and Co-creates trends with consumers for more compelling brand stories—and ultimately greater brand value.