DATE: December 4, 2007
LOCATION: New York

Leading international marketer of sports and entertainment products Topps announced SpikeDDB as the agency handling advertising and marketing for its renowned baseball card line.

“We are very excited to forge a partnership with SpikeDDB, they bring a special passion and high level of creativity that will allow us to further unlock our business,” said Scott Silverstein, president of Topps Company.

Topps introduced baseball cards in 1951 and they quickly became a vital part of pop culture. Famed film director and CEO of SpikeDDB, Spike Lee is widely known to be an avid baseball card collector and has even passed on the tradition to his son.

“This is one project that is near and dear to my heart because I’ve always enjoyed being a baseball card trader and collector over the years,” said Lee.

“As SpikeDDB moves into more sports, entertainment branding, and original content, our relationship with Topps will be vital. We’re going to leverage our experience talking to urban-minded consumers and help bring baseball card trading and collecting back to the forefront of pop culture,” said Joel R. Johnson, Managing Director of SpikeDDB.

SpikeDDB will create advertising for Topps that will feature several MLB players. SpikeDDB has worked with MLB players several times before for other clients.

“We have made solid progress over the past few years bringing kids back to sports card collecting, this new alliance with SpikeDDB is further evidence we are 100% committed and 100% confident we will be successful,” added Silverstein.

About SpikeDDB: SpikeDDB is a full-service advertising agency with expertise in urban markets, sports and entertainment branding. The agency is a partnership formed by acclaimed film director Spike Lee and DDB Worldwide Communications Group.

Contact: Joel Johnson, 212-415-3100, This e-mail address is being protected from spambots, you need JavaScript enabled to view it or Mia Sissac, 312-552-6439, This e-mail address is being protected from spambots, you need JavaScript enabled to view it